SO. BLACK NOVEMBER
It’s a ritual now! Instead, let’s turn November into a month-long celebration with exclusive offers just for you on SO BOUTIQUE .
No rush, no pressure—just thoughtful, sustainable shopping. Take your time, treat yourself, and enjoy the entire month of savings!
ONE FREE SHAMPOO - Davines holiday gift sets 2024
Say HELLO theDavines Get Set Collection 2024, where top-tier hair care meets unbeatable savings! For a limited time, save 32% on this exclusive collection, the shampoo is completely free!
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Davines Advent Calendar
Regular price £133.00Regular priceUnit price per£161.00Sale price £133.00Sale -
THE COMPANION - OI mini size kit for all hair types
Regular price £42.50Regular priceUnit price perSold out -
THE COMPASSIONATE - Pasta and love kit for hair and beard
Regular price £54.00Regular priceUnit price per -
THE CONCIOUS - Love Curl kit for wavy or curly hair
Regular price £45.75Regular priceUnit price per
OI Soufflé
BLACKOUT SCRUNCHIES SO. X STASA
MANTA Manta Kinks, Coils & Curls - NEW
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Shop Haircare
The best or nothingDiscover our extensive collection of high-quality products, carefully curated to meet your unique needs and preferences.
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Special Edits for YOU
SO EditsGet inspired with our expertly curated haircare routine ideas. Achieve salon-quality results from the comfort of your own home.
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In need of a hair experience?
Stand Out Hair CoutureEmbark on a journey of discovering chic and everlasting hair experiences in London and around the world.