Professional recommendations

Sustainable beauty

Curated with expertise

Loved by beautiful people

Davines gift set collection 2026

Discover your new favourite products, treat someone special to the gift of beautiful hair, and enjoy 1 free shampoo in each box. 

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Master the art of creating waves with your GHD straighteners

I'm a professional hairstylist, colour expert and passionate wave lover. 

Discover my professional techniques, learn at your own pace and recreate beautiful, effortless waves at home.

EXPLORE THE TUTORIALS

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Stand Out Hair Boutique

BLACKOUT SCRUNCHIES SO. X STASA

£45.00
£45.00
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  • Davines Oi Collection, best smelling and natural products for all hair types

    Shop Haircare

    Discover expertly selected Davines haircare, chosen to nourish your hair and support its individual needs.

    Shop Davines 

  • Special Edits for YOU

    Explore our curated Hair Edits, bringing together expert product selections and inspiration for every hair type, concern and occasion.

    Explore hair edits 

  • The Hair Experience

    Discover Clarisse’s signature colour work, creative hair artistry and bespoke salon experience in London.

    Discover Stand Out Hair Couture 

Is your hair bleached?

Discover Expertly Formulated Shampoos for Chemically Processed Hair
Discover the Nounou Shampoo

Curated by a professional

Every product has a purpose.

I'm Clarisse Fornelli, a London-based hair artist and colour specialist with over 20 years of experience. Every product at SO Hair Boutique is carefully selected, professionally tested and personally recommended by me - because I only share products I truly believe in.

Clarisse Fornelli

20+
Years of experience
Colour specialist
Scalp therapist
Sustainable brands only

Why Us?

  • Free Next Day Tracked delivery

    Order Mon-Thurs before 2pm

  • Eco-Conscious Business

    All packagings are recyclable. TY cards are plantable

  • Complimentary Organic Cotton Pouch

    Included with every order

  • Professional Luxury Haircare

    Pro tips on every product description

  • Exclusive Hair Accessories

    Silk scrunchies and more...
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